Posts Tagged ‘Email Marketing’
PART 3: Setting up the MailChimp Subscribe form on your Website
This is Part 3 of a 3 part blog series: How to Move from Feedburner to Mailchimp: Full Guide
The final part and perhaps the most important is adding the blog signup form to your site. This is pretty easy but you must consider more than just adding the form. Think about what the subscription email will look like when asked to confirm. You can and should brand those emails. Here is how to complete that whole process in Mailchimp:
STEP 4: Setting up your Subscription Confirmation Emails
Read MorePART 2: Setting up your New RSS Feed to Email Campaign in Mailchimp
This is Part 2 of a 3 part blog series: How to Move from Feedburner to Mailchimp: Full Guide
STEP 3: Setting up your Blog (RSS Feed) to Email campaign in Mailchimp:
The Mailchimp blog also has a great tutorial on how to set up your RSS Feed to Email Campaign but I wanted to show you what I learned through the process.
- Login to your Mailchimp account and Create your Campaign – select RSS-Driven Campaign from the dropdown list:
- Add your RSS Feed URL. Most of the time it is just your email address and then /feed at the end like this: http://cascadevalleydesigns.com/feed/ but if you are not sure just add your website address into the field and Mailchimp will try and find it for you. If you have more specific needs for your blog emails such as sending a certain category or tag of your blog then find the URL to that particular tag or category and just add /feed to the end, like this: http://cascadevalleydesigns.com/tag/wordpress/feed/ . If you want to “mashup” a couple of different blog categories such as your main blog and a custom video blog post you can click on chimpfeedr and combine a few feeds into one email – pretty slick indeed. MailChimp also has some pretty good guides for bloggers and RSS feeds as well so check those out.
How to Move from Feedburner to Mailchimp: Full Guide – PART 1 Exporting/Importing Your Email Subscribers
Recently I have been moving some of my clients over from Feedburner to Mailchimp to send out blog posts to subscribers through email. That’s right Mailchimp is not only an Email Newsletter Manager but it also provides many services such as RSS Feeds to Email. Before I tell you how to do this transition, lets review the reasons why this may be a good move for you:
Why move your Blog Subscriber list from Feedburner to Mailchimp?
- Easily manage your subscriber list and use for other purposes such as sending out newsletters or announcements…not just your blog posts
- Customize Customize Customize! Isn’t it frustrating that you have very little control of how those blog emails look from Feedburner? What if you wanted to add your latest product to the email footer? Can’t do that in Feedburner but you can in Mailchimp!
- Better scheduling: You can send emails daily, weekly or even monthly in Mailchimp. Feedburner only has the daily option. Read More
7 Reasons why you should use an Email Marketing Service to send your Newsletters
Gone are the days that sending bulk email from Outlook is common practice. If you are a small business and sending frequent email updates to a growing email list it is best that you set up an account through one of the many email marketing services out there; such as, Constant Contact, MailChimp, iContact, Emma to name a few.
Designing good emails takes some practice and over the past couple years, email creation has been a key part of my business and something that has kept me very busy. Surprisingly, coding emails is very different from web design. Email programs such as Gmail, Yahoo, Hotmail and especially Outlook can all render an email differently. Not only that, email coding is a bit “old school” and precise. Archaic (in a technological timeline) methods such as utilizing embedded tables are best when creating emails and the coding must be precise because email programs are not as forgiving with mistakes as web browsers are.
But why all the tech talk you ask? Why should you care? You just want to send a nice looking email and not worry about coding it. I tell you this because knowing WHY you need to go through an email marketing service is important for many reasons.
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