About the Client:

The School of Etiquette and Decorum offers professional etiquette training for all ages. Based out of Antioch, California, the school provides a comprehensive training curriculum that covers a vast array of over 85 topics, ensuring a well-rounded education in etiquette and life skills. The team collaborates with schools, colleges, and corporations to deliver workshops that enrich students’ personal growth and employability. Personal training sessions are designed to cater to individual needs, ensuring maximum effectiveness. They also extend their expertise to a range of groups and organizations, from scouts and sports teams to debutantes and church groups.

What Was Needed:

Tina Hayes, the founder of the school, wanted a fresh new look for her aging site, one that showcased details of her vast breadth of services targeting various audiences. It was important to keep the strength of the previous site's search results but refresh the site with new content and better organization.

Solutions Provided:

Redesigning the site in the flexible Beaver Builder theme allowed our team to create a fresh new look with a flexible layout that Tina's team could edit and manage with ease. Throughout the site, we added custom forms using Gravity forms that are specific to inquiries about each service provided. During the design and development process we reviewed each page carefully with Tina where we were able to edit details live during our meetings. With the use of The Event Calendar the school is able to list out their classes and trainings all year long.