About the Client:

Nurturing Expressions is dedicated to supporting families through their nursing and pumping journeys. They offer insurance-covered breast pumps, an online store, in-person boutiques, and group classes. Their services include consultations with lactation specialists to assist with breastfeeding and pumping challenges. They also emphasize community support and easy access to essential products and resources for nursing and pumping parents.

What Was Needed:

The team at Nurturing Expressions needed a revised site that could help the visitor navigate to a variety of topics and services. The challenge was how to organize the site to present several types of consulting services, an online store that displayed insurance discounts, and provide a list of events for group classes. Another request was to help create several different forms in their CRM system so it integrated well with the website.

Solutions Provided:

Redesigning the site in the flexible Beaver Builder theme allowed us to create a fresh new look with a flexible layout that the team could edit and manage with ease.  After working from a sitemap that included an organized list of pages, our team got to work in building out the new design with soft colors and easy to read fonts. The ecommerce store required a filtered layout with custom views that included showcasing the brand and pricing if they were to purchase the product with insurance. We loaded The Event Calendar and integrated it with their Eventbrite feed to dynamically load events and classes where visitors can view and signup for the events without leaving the website.