From the words of the admired man who revolutionized the gadgets we use every day, Steve Jobs even admitted designing with simplicity is not an easy task:
“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” from MSNBC and Newsweek interview, Oct. 14, 2006
I couldn’t agree more about designing websites. It is so easy to feel overwhelmed by the choices of options to place on a site, especially on the home page.